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Online Expense Reports Save Time, Money
If your business reimburses employees for out-of-pocket expenses (yourself included), you need a process to track and record those costs and make timely, accurate payments. But for many people, expense...
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Business.com has just launched a series of videos to help small businesses navigate the treacherous waters of online marketing and establish an effective social media strategy. Topics include search...
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How to Fix the Funk in your Business
The dictionary defines a “funk” as a low or depressed mood, and that certainly matches the mindset at millions of small companies nationwide. Sure, government statisticians have declared the recession...
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Small Business Jobs Act 2010 Extends Bonus Depreciation
Washington lawmakers have done their thing again, stitching together a patchwork of small business tax changes that aim to nudge business owners toward spending and hiring. This one’s called the Small...
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New Tax Law Expands Small Business Equipment Purchase Writeoffs
The Small Business Jobs Act of 2010 (SBJA), signed into law in September, adds or renews several attractive tax incentives for small business. This is Part II of our series explaining key provisions of...
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How the 2010 Small Business Jobs Act Affects You
The Small Business Jobs Act of 2010 (SBJA), signed into law in September, adds or renews several attractive tax incentives for small business, and makes other important tax changes (including beefed up...
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How to Go Mobile with your Business Data
Selling cars takes more than a handshake and a smile. It takes data. That’s why Alan Fink, Internet sales manager at Freeman Toyota in Santa Rosa, CA, built a FileMaker Pro database. “I needed a way to...
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How to Make a Marketing Message Resonate
No matter what your small business sells, there’s one thing you can count on today: customers and prospects who are already overwhelmed with marketing messages wherever they are, 24/7. Some may be...
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What You Should Know About SMO
Sure, I know what you’re thinking: Yet another annoying web acronym I’m supposed to master. Just when small business owners were gaining confidence and traction with search engine optimization, or SEO,...
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How to Build a Dependable Workforce: Using Background Checks
The most recent Bureau of Labor Statistics (BLS) report shows the slight increase in jobs in the month of January 2012, yet again making our ascent out of this recession a slow and painful one. There...
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Using CRM to Supplement Sales: 3 Easy Ways
Your customer relationship management software (CRM) can go far beyond its basic duty of organizing your customer information data – it can be a valuable tool to actually increase your business sales....
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Why Your Website Should be as Responsive as You
When your consumers ask for information, it’s very likely you’ll respond for the sake of providing them with exceptional customer experience. So, if the human aspect of interacting with consumers is...
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Learn to Stop Worrying About Showrooming and Fear Astroturfing
Between showrooming and astroturfing, there are many people and organizations creating smoke screens in an effort to gain a competitive advantage in the particular games they’re trying to play. These...
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Why the Brains Behind Data Analytics are Your Sales Driver
Ad Age recently predicted chief marketing officers would be more in tune with their companies’ financial planning than the chief financial officers. This may seem like a bold claim, but it’s getting...
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Why Web-based Analytics is Giving Way to Real Time (World) Data: Part 1
The Girl Scouts of America are out peddling boxes of their delicious snacks again, and we’re generally powerless to resist. Everyone loves cookies, right? Well, the answer to that question really...
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Direct Mail 2.0: Why Your Business Shouldn’t Ignore the Digital Connection
Is direct mail marketing an industry with one foot in the grave? You would think with all of the emphasis nowadays put on digital advertising that direct mail would have taken its final bow and let...
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New Infographic: The In’s and Out’s of Microloans
Access to funding isn’t always easy for small businesses. With 66% of businesses operating at a loss, microloans can be a great way for entrepreneurs to fund or grow a business. This form of small...
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Why Web-based Analytics is Giving Way to Real Time (World) Data: Part 2
As the first part of this post helped sort out, companies and consumers can benefit from Web cookies. They serve multiple purposes and can be used to strengthen your marketing and sales strategy....
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Ad Relevancy: Why You Wouldn’t Sell Paint in a Pharmacy
You wouldn’t go to the desert expecting to see polar bears. In the same vein, you probably don’t visit the NPR website looking for a Gatorade ad. That’s not to say the public broadcaster wouldn’t...
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New Site Helps Women Biz Owners Promote Each Other
Concert pianist Angela Jia Kim started Savor the Success with husband Marc Stedman As an un-female myself I can’t say for sure, but this new “boutique social network and PR co-op for female...
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